Content marketing is where you write or hire expert writers to write your blog posts, articles, white papers, etc. which let the reader know about your expertise and your skills. Content marketing differs from direct marketing by taking a little longer, but providing long lasting leads. FORUMS The first step would be to look for forums which are within your niche. It should be forums where people will visit to ask questions and look for answers which you specialize in providing. Finding forums where you can share your expertise, you can visit them regularly and start writing your brief answers…
Conversion rate is an expression of how many clients you will be able to attract to your website and make them help you reach your own goals, whatever it is. Conversion rate should become number one priority in order to increase sales on your website. INCREASING YOUR PROFIT The first step in order to increase your profit , would be to choose which split testing software – or multivariate testing software – to use. Time split tests A/B split tests Multivariate testing It is complicated to choose right testing so you can see the differences between all the multivariate…
Create only high quality content It is obvious, that trusted and high authority websites serve high quality content. Google can detect spelling mistakes, style problems and some common quality content patterns. Publishing good content encourages your visitors to spread it, “like” it, “+1″ it, etc., which also counts. Always keep on adding new content This depends on the niche and purpose of the website. It is always good to update your website periodically and keep the content fresh. You wont find any authoritative news websites, that are updated only once a month. If your website represents your business profile, contacts…
Always create titles and meta descriptions, that describe page content very well. Main goal of these two html tags are to let users decide what the page is all about. While browsing through websites, browsers show your title in the title bar and as a tab name. Another very important thing, title is always shown in search engine results and meta description is shown if google decides it is descriptive enough for the given keyword. Use unique titles and meta desriptions for every page. This is quite obvious, if you have to create descriptive titles, they need to be unique,…
.htaccess is a configuration file for use on web servers running Apache software. Usually all public hosting providers use Apache. You can take advantage of .htaccess by creating or changing this file in your “public_html” directory. Optimizing 404 errors with .htaccess Websites tend to lose content or change urls from time to time. Not working urls stays in google cache and when google bot crawls them they receive 404 not found error instead of 200 ok. It is better to avoid giving google and most of all your visitors, broken links. For example we recently removed “http://www.cheapseoservices.de/directory-submission-service/” from our…
Everyone who owns a website, which represents their business and/or operates in competitive niche should find these tools very useful. Website maintenance areas: Tracking and analyzing website traffic (Google Analytics) Tracking various SEO parameters (SeoQuake) Listening to Google signals (Google Webmaster Tools) Keeping website clean from errors (AnalogX LinkExaminer) Providing fast page load time (GoogleLabs Page Speed) Creating sitemaps (Xml-Sitemaps.com) Tracking and analyzing website traffic with Google Analytics So you have your Google Analytics account registered and tracking code installed. First lets get familiar with the dashboard. When you login to your account you will see something like…
Tracking and analyzing website traffic is a lot easier with Google Analytics installed. Google Analytics is a powerful, yet simple website traffic analysis tool. To register for a Google Analytics account follow these simple steps: 1.Go To Google Analytics registration page and fill the required information If you already have an account with Google, sign in with your current username and password and click “Sign Up” 2. During next step enter your website url, time zone, account description and click continue. 3. Fill your name, surname and choose country. 4. Read and accept the agreement. 5. Copy the tracking…
