Everyone who owns a website, which represents their business and/or operates in competitive niche should find these tools very useful.

 

Website maintenance areas:

• Tracking and analyzing website traffic (Google Analytics)
• Tracking various SEO parameters (SeoQuake)
• Listening to Google signals (Google Webmaster Tools)
• Keeping website clean from errors (AnalogX LinkExaminer)
• Providing fast page load time (GoogleLabs Page Speed)
• Creating sitemaps (Xml-Sitemaps.com)

 

Tracking and analyzing website traffic with Google Analytics

 

So you have your Google Analytics account registered and tracking code installed.

First lets get familiar with the dashboard. When you login to your account you will see something like this:

This will list the websites you are tracking, together with some basic information. Clicking “View report” will open detailed dashboard like this:

By default you will see a graph of visitors during last 30 days, site usage statistics, visitors overview, map overlay, traffic sources overview and content overview.

You can change the places of these smaller dashboards by dragging them with the mouse.

 

Adjusting time range:

By clicking on current time range a calendar will open, which will allow you to set any time range you want. There is also a comparison feature, where you can compare traffic statistics to the past in order to see your progress.

 

Measurement and analysis features:

On the left sidebar you can see this menu, which allows you to measure various parameters.

Visitors: This is the place, where you get to know your visitor in details. It shows geographical location, language, OS, browser, how often they visit your site, etc.

Traffic Sources: Here you will see how people found your website. This is very useful for tracking, which sources are sending you traffic, which keywords are bringing more visitors, etc.

Content: This tab shows how people react to your content. It can be used to see how people navigate, what exactly are they interested in.

Goals: If you have objectives for your website, reports from the goals section can be very helpful to you. You will find information about wanted actions from users. This includes: sales, downloads, subscriptions.

 

Tracking various SEO parameters with SeoQuake

 

First we will need to download Google Chrome or Firefox web browser, if we do not use one.

When we have the right browser lets download SeoQuake. Start the installation and follow the instructions until you are asked to restart your browser.

Now you should have a toolbar similar to this:

or this:

When this plugin is activated, every time you visit a website, you will see pagerank, indexed page quantity, yahoo links, alexa rank and some other stuff, which is crucial while looking for backlink partners or tracking your own progress.

 

Listening to Google signals with Google Webmaster Tools

 

If you do not have Google Webmaster account, click here to create one.

 

Google webmaster tools gives you a lot of insight how your website ranks and suggests ways to improve it. It covers page speed statistics, sitemap, crawl speed, various diagnostics, etc.

This video shows how to use Google Webmaster tools for SEO purposes.

Keeping website clean from errors with Analogx LinkExaminer

 

Download Analogx LinkExaminer here. Install and run.

When software loads you should see a window like this:

Click on Scan –>> Set Url. Enter your website’s full url and hit ok. Then click Scan –>> Start

Software starts scanning your website and it takes from a few seconds to a few hours to finish, depending on the size of the website.

CheapSeoServices.org was scanned in 10 seconds. Here are the results:

Grey rows represents outgoing links. Green rows represents well working pages of your website. Red rows represents broken links and incorrect redirects.

Also you can arrange your website by titles and easily find duplicates. Basically this software is best for checking navigation errors before launching a website.

 

Providing fast page load time with Page Speed tool

 

Google has launched http://pagespeed.googlelabs.com/ This tool analyzes given websites and generates suggestions to improve page speed.

Most common error is loosely compressed images, which considerably increases overall load time.

 

Creating Sitemaps with Xml-Sitemaps.com

 

At http://www.xml-sitemaps.com/ you can generate sitemaps for small websites in seconds.

We recommend choosing automatic priority calculation and later on manually editing priorities in notepad. Priority number should be set from 0.01 to 1.00 accordingly how important each page is.